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Reviews Playbook

Main idea: stable results in short-term rentals require a system—not improvisation.
What to do (simple):
• Standardize (amenities, cleaning, maintenance) and enforce quality control.
• Improve conversion (title, description, photos, clear rules).
• Adjust pricing to demand/seasonality and track the right KPIs.
What we avoid: revenue promises, heavy jargon too early, operational chaos.

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